It's Been Quiet. Here's Why

Some updates on the last few weeks.

Hey Substackers,

Yes, I’ve been a little quiet lately… but trust me, it’s for a very good reason.

Here’s the deal:

The world of gaming is exploding in ways you might not even realize. Nearly 100 million people log into Roblox every single day. Brands are going all-in, not just on Roblox, but also on Fortnite, Zepeto, and Spatial. It’s like a virtual playground for marketing, and everyone wants a piece.

So… I figured, why not team up with the people actually shaping this future? I’ve joined forces with: Nic Hill – Co-founder of Sawhorse Productions and Albane Prioux – Insights & Partnerships Director at GEEIQ.

Together, we’ve created the Brands In Play podcast. A raw, unfiltered look at how brands are really entering gaming spaces.

We don’t do buzzwords. We don’t do theory. We bring real stories from the front lines, where brands and gamers collide, where marketing is becoming a game, and where play is power.

If you’re curious about how brands like Walmart, Vans, and Ubisoft are showing up in games like Roblox and Fortnite…, If you want the insider playbook on immersive marketing…, If you just want to sound really smart at your next meeting…

Then give Brands In Play a listen. You might just find your next big idea hiding in a Roblox lobby.

And hey, if gaming’s not your thing, no worries, just pass this along to that friend or colleague who’s obsessed with Fortnite skins and Roblox tycoons. They’ll thank you later.

Ready to play?

Much love and catch you in the next one!

– Ed